Thursday, May 8, 2008

Energy Customer Bill of Rights

OK. I know i’m developing a reputation as a curmudgeon, a crank, a whiner, a crab, a bellyacher, a griper. In short, a sourpuss. And that’s without consulting the Thesaurus. I could add grumbler, bear, malcontent, moaner, kvetch. You get the idea.

And why have I earned these pleasant monikers? Because I seem to take pleasure in recounting a never-ending parade of consumer nightmares – my own. Nothing makes one more sensitive to consumer rights than being in a consumer service business. Knowing how hard we work to help customers get good service at fair prices – and receive accurate bills to boot – it boggles my mind how oblivious most companies are to the most basic principles.

In this blog I have recounted my unsuccessful effort to snag an extra bag of peanuts on Delta. Of getting documents copied at FedEx/Kinko’s. I’ve even told of one of our Georgia customer’s sad experience of having their gas turned out because they claimed that their MXenergy bill – yes, we drop the ball too sometimes! -- looked like junk mail.

Recently I have added another one to my litany of woe: Showing up at the City Transit terminal in Chicago’s O’Hare Airport.

Here’s my tale. If you’re a cheapskate like I am, and don’t want to take the train from O’Hare to downtown, it will cost you $2 on the train…that is, if you have exact change. You see, the automatic ticket machines at City Transit only take exact change. If you have a $10 bill you must spend it all…or you can walk. Arriving at the turnstile – with my train idling on the platform below -- I asked an attendant at the ticket booth – who does not sell tickets, of course – how to get change. “Walk down the hallway,” he pointed, “and you can get change.”

I sighed. I mumbled. While my train departed on the platform below, I proceeded to drag my luggage in the direction he indicated. About 50 yards away I came to a stop in front of a large picture window with this sign: “Checks cashed here” and then below another sign: “We charge for making change.”

“What?!” I exclaimed. “You charge for changing a $10 bill?“

Being true to form, I could not bring myself to pay a dollar to make change. So I asked where I could buy some breath mints. “In the Hilton Gift Shop,” came the helpful reply. I continued along the hallway – another 200 years with my heavy suitcases – and finally arrived in the gift shop.

Ten minutes later – still dragging my luggage --- I returned to the train platform in time to see the next train leave the station without me.

“Excuse me,” I asked the station attendant. “Why don’t you have a change machine?”

“Oh,” he replied, “They took that out of here seven years ago.”

“And why don’t ‘they' replace it?” I asked.

He shrugged his shoulders.

“I hope you have complained to your manager about this,” I said, “because I am your customer and I am sure I am not the first person to ask you for change over the past seven years!”

At MXenergy we talk incessantly about the “customer golden rule: do unto our customers what we would have them do unto us.” But the rule is about as common as finding $1000 bills lying face up in the gutter. Recently, our marketing team had an inspiration: Why don’t we adopt an Energy Customer Bill of Rights, just like the rights that airline passengers are trying to achieve.

So here it is: MXenergy’s equivalent of the Declaration of Independence, a clear statement of what our customers can expect when they do business with us… or else!

MXenergy Customer Bill of Rights
Œ You have the right to be treated as if you are our most valued customer. Because,
frankly, you are.
 You have the right to speak with a real person, quickly.
Ž You have the right to fully understand your bill. If you don’t, we’ll work with you to make sure that you do.
 You have the right to privacy – we will not share your personal information with anyone outside the company.
 You have the right to switch your service at any time, and we’ll ensure the process goes smoothly.
‘ You have the right to have us listen and work with you to resolve any problem.
’ You have the right to uninterrupted service. And if your service is interrupted, we’d better have a good reason for it.
“ You have the right to not be surprised. The rates we quote are the rates we charge.
” You have the right to have us help you find the best rate plan – for you, not us.
• You have the right to deal with a company that prides itself on ethics, customer service and environmental stewardship.

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