YOUBETCHYA!

We were talking recently about marketing in Brooklyn. I confess I have a soft spot in my heart for Brooklyn. For one thing, it would it be the fourth largest city in the country if it were an independent metropolis and not a boro in the city of New York. For another, I was born there. To me Brooklyn conjures up images of baby strollers on Ocean Parkway (black and white picture in an old album). Of the Coney Island parachute jump and Ferris wheel. Of hot dogs and an old Dodgers cap a relative gave me.

So I got to thinking: How do we get across to my friends in Brooklyn that energy prices are close to a three year low and probably won’t stay here? That energy prices remain extremely volatile and are more likely to go up than down? That the world’s shortage of energy is not going away and that demand from China and the rest of the developing world is likely to continue to keep pressure on energy prices for a long time? That if the experts are correct and a couple hurricanes head to the Gulf of Mexico in August or September, prices could go back up to the where they were in the days after Katrina and Rita in 2005?

So I thought:

Suppose you wanted to cap your gas costs at the pump?
FAHGETTABOUDIT!

Suppose you wanted to lock in your heating oil costs for ten years?
NO WAY!

Suppose you wanted to protect yourself from higher electric bills in one of the most expensive electricity states in the country?
YOUBETCHYA!

That’s it! That’s something Brooklynites would understand. Put a Brooklyn Dodger’s cap on Max and send him out into Flatbush and Bay Ridge and have him yell:

SIGN UP WITH MXENERGY FOR THEIR YOUBETCHYA PLAN: Protect yourself from higher electricity costs through the spring of 2009. Save money today and protect yourself from higher prices tomorrow!

YOUBETCHYA!