Wednesday, June 13, 2007

All in a Day's Work

So what do our representatives in British Columbia do all day? I've asked one of our sales representatives, Kendall, to give us a glimpse into his daily work ritual. Kendall is one of many MXenergy representatives that does direct marketing for us in this region. Here’s what Kendall has shared with us:

"Well, what can I say? I'm a door knocker! I've been doing it for many years,
and I don't have any inclination to stop for many more years. It's a way of
life, it's a way to interact with a lot of people on a daily basis, and it's
very easy to do if you have a product or service you really believe in.

Today, it's Monday morning and I'm heading to the MXenergy office
on Granville Street in the outskirts of Vancouver, where I'll be meeting the
rest of the sales team to go over our daily marketing goals. We do this each day
to cover off how many prospects we're hoping to meet and to set out our targets
for how many of these prospects we hope to persuade in becoming MXenergy
customers.

The next thing we do in the office before heading out
to the field is go over any cancellations that may have occurred during the
previous week. I've been doing sales for a long time, and I recognize that it's
inevitable that cancellations will happen; but, they should be few and far
between, and when they do happen, there should be a good reason for
them.

Lucky for us, we've had zero in the last week, and very few
since we've been marketing in this region. This is pretty much the most
meaningful number of the day. It means that we're selling a good service and
that we're selling it tactfully. It also means that our Third Party Verification
system (TPV) is working well.

TPV ensures that our prospects
understand everything we cover during our sales presentation at the door. The
way it works is that a third party company calls the customer after a sale is
made and asks them a number of questions to ensure that they fully understand
what they've signed up for. This is by no means a requirement by law, but it's
good to know that MXenergy is taking its own initiative to protect customers
with this standard. Believe it or not, MXenergy is one of the only gas marketers
in British Columbia that has this system in place.

The next step
in my day is to set out to the field. Today we'll be heading back to a
residential area in the city of Richmond, one of the more populated suburbs of
Vancouver. I will be dropped off with my partner, Kevin (best known by his
teammates for his operatic rendition of Kenny Rogers'
"The Gambler") who will
be working on the opposite side of the street.

Yesterday, Kevin
and I had a very good day in the field, with a lot of the new customers
referring us to other prospects who they thought would especially be interested
in learning about MXenergy's new Earth Friendly Partnership program. The
program, which was first introduced to the British Columbia market by MXenergy,
will offset CO2 emissions through the planting of trees and grasslands in North
America.

This is proving to be a big hit for the environmentally
sensitive residential and commercial customers, which makes our job a whole lot
easier!

Well, I got to hit the field, but next time (provided Jeff
let's me share his space on the blog), I will share with you the type of
conversations we have at the doors with respect to our natural gas offering and
our carbon neutral product, the ups and the downs of knocking on doors all day
long, and all the other interesting things that you would never think an
MXenergy sales representative would have to deal with all within the span of one
day!"

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